Social Media & Campaigns Programme Manager Role at Forest Stewardship Council | 40 Hours per Week

Forest Stewardship Council is recruiting a Social Media & Campaigns Programme Manager to lead the strategic direction, governance, and execution of its global social media communications programme. The role is remote or based in Bonn, Germany, and sits at the intersection of digital strategy, campaign design, and organisational storytelling.

As an international organisation focused on responsible forest management, FSC relies heavily on communications to shape public understanding, influence stakeholder behaviour, and strengthen credibility across global markets and policy environments.

Building a Coherent Global Social Media Strategy

This role operates at programme level, meaning it goes beyond day-to-day posting and focuses on designing an integrated, long-term communications system. The objective is to transform FSC’s social media presence into a structured, narrative-driven platform that supports organisational goals.

Key strategic responsibilities include:

• Leading the redesign of FSC’s global social media programme
• Defining the role of social media within organisational strategy
• Developing long-term narrative frameworks and campaign structures
• Aligning content across global and regional offices
• Ensuring consistent messaging across decentralised accounts

The role requires balancing global coherence with regional flexibility, allowing local teams to adapt messaging while maintaining brand integrity.

Designing and Managing Global Campaigns

A central function of the position is campaign leadership. Rather than reactive posting, the programme manager is expected to develop structured, data-informed campaigns that align with FSC’s strategic priorities.

Key campaign responsibilities include:

• Planning integrated social media campaigns
• Developing messaging frameworks and content calendars
• Coordinating thematic content series and campaign bursts
• Defining objectives and success indicators for each campaign
• Evaluating performance and refining strategy based on insights

This approach reflects a shift toward campaign-based communications, where storytelling is planned, measurable, and strategically aligned.

Creative Direction and Storytelling Across Platforms

The role also involves providing creative direction for social media content. This includes ensuring that messaging is not only accurate and consistent but also engaging and accessible to diverse global audiences.

Core responsibilities include:

• Translating technical sustainability topics into engaging content
• Maintaining FSC’s institutional tone and storytelling style
• Overseeing visual and narrative consistency across platforms
• Collaborating with subject matter experts and content creators
• Developing repeatable storytelling formats for social media use

This ensures that complex topics such as forest certification and sustainability are communicated in ways that resonate with broader audiences.

Integrating Multimedia for Digital Engagement

A significant part of the role focuses on multimedia integration. Social media performance increasingly depends on video, graphics, and interactive formats, and FSC is seeking to strengthen its capacity in this area.

Key multimedia responsibilities include:

• Guiding the development of social media-specific visual content
• Ensuring effective use of video, graphics, and animation
• Coordinating with internal teams and external agencies
• Reusing and adapting content across multiple platforms
• Exploring new digital formats such as short-form video and interactive media

The aim is to improve engagement while maintaining consistency and brand alignment across channels.

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Governance and Network Coordination Across Regions

Because FSC operates through a global network of regional offices and partners, governance is a critical component of the role. The programme manager will ensure consistency while supporting decentralised execution.

Key governance functions include:

• Developing global social media standards and guidelines
• Creating templates and best-practice frameworks
• Advising regional teams on campaign implementation
• Ensuring alignment across international offices
• Supporting quality control of distributed content production

This structure ensures that FSC’s messaging remains unified while still reflecting regional realities.

Data-Driven Communications and Performance Measurement

The role places strong emphasis on analytics and performance measurement. Social media strategy is expected to be evidence-based, with continuous improvement driven by data insights.

Key analytical responsibilities include:

• Defining performance indicators for campaigns and content
• Monitoring engagement, reach, and narrative traction
• Interpreting analytics to improve strategy
• Providing actionable recommendations to teams
• Supporting data-informed decision-making across communications

This reflects a broader shift in communications toward measurable impact and accountability.

Digital Innovation and Emerging Tools

The programme manager is also expected to explore emerging technologies and digital tools that can improve efficiency and engagement. This includes both automation and AI-supported systems.

Key innovation responsibilities include:

• Introducing digital tools for content planning and analysis
• Exploring AI-enabled communications workflows
• Testing new social media formats and platform features
• Improving content pipeline efficiency
• Supporting innovation in storytelling approaches

This ensures FSC remains competitive in a rapidly evolving digital communications landscape.

Leadership, Experience, and Required Expertise

The role requires senior-level experience in social media strategy and communications management, including team leadership and agency coordination.

Essential qualifications include:

• Several years of experience in digital or social media communications
• At least four years of team management experience
• Experience managing creative agencies (minimum five years preferred)
• Strong campaign planning and execution skills
• Expertise in analytics and performance measurement
• Strong editorial judgement and storytelling ability
• Fluency in English

Candidates are expected to demonstrate both strategic thinking and hands-on operational capability.

A Strategic Role in Global Sustainability Communication

This position reflects the increasing importance of social media as a core strategic function in global organisations. For FSC, communications are not only about visibility but about influencing behaviour, shaping narratives, and supporting sustainability goals worldwide.

By combining campaign strategy, multimedia storytelling, data analytics, and global governance, the role plays a central part in how environmental messages are communicated across international audiences.

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