Senior Social Media Strategist at CodeAI: Leading Digital Engagement for the Future of AI Education|Salary up to $113k

Artificial intelligence is rapidly transforming education, the workforce, and society. As AI becomes an essential skill for future generations, organizations dedicated to expanding access to computer science and AI education are playing a crucial role in preparing students for tomorrow’s opportunities. Among these organizations is CodeAI, a nonprofit committed to ensuring every student has access to high-quality AI and computer science education.

The Senior Social Media Strategist position at CodeAI offers an exciting opportunity for an experienced communications professional to lead the organization’s global social media presence. This remote role combines strategic planning, creative storytelling, community engagement, and digital innovation to inspire educators, students, parents, and advocates around the world.

About CodeAI

CodeAI is an education innovation nonprofit focused on expanding participation in artificial intelligence and computer science education across K–12 schools. The organization develops curriculum, educational resources, and campaigns that help students from diverse backgrounds build the skills needed for the future.

As the leading provider of AI and computer science education resources globally, CodeAI also organizes the annual Hour of AI campaign, building on the success of the internationally recognized Hour of Code initiative that has reached millions of students worldwide.

The organization’s mission emphasizes inclusion, innovation, and creating equal opportunities for every learner regardless of background.

Role Overview

The Senior Social Media Strategist serves as the organization’s digital voice across multiple social media platforms.

This leadership position is responsible for creating long-term social media strategies, managing day-to-day content, growing online communities, and using performance insights to continuously improve engagement.

Working closely with internal teams, creative professionals, agencies, and organizational leaders, the successful candidate will help position CodeAI as a trusted leader in AI and computer science education.

Strategic Planning and Content Development

One of the primary responsibilities is developing comprehensive social media strategies that support the organization’s mission and marketing goals.

Key responsibilities include:

• Creating platform-specific social media strategies.
• Developing content calendars for multiple channels.
• Producing a balanced mix of original and curated content.
• Monitoring platform trends and audience behavior.
• Updating strategies based on emerging technologies and best practices.
• Collaborating with external agencies to strengthen campaign performance.

This strategic approach ensures that every communication supports both audience engagement and organizational objectives.

Community Engagement and Audience Growth

Building meaningful online communities is central to the role.

The Senior Social Media Strategist will:

• Foster authentic conversations with educators, students, parents, and supporters.
• Respond to comments and questions across platforms.
• Moderate online discussions while maintaining a positive environment.
• Expand community engagement through consistent interaction.
• Promote executive thought leadership during conferences and public events.
• Coordinate social media coverage before, during, and after webinars, workshops, and livestreams.

Successful community management helps transform followers into active supporters of CodeAI’s mission.

Partnerships and Cross-Functional Collaboration

The position also focuses on expanding CodeAI’s digital reach through strategic partnerships.

Responsibilities include:

• Building relationships with influencers and education advocates.
• Collaborating with nonprofit partners and community organizations.
• Working alongside designers, writers, and multimedia creators.
• Supporting advertising and public relations initiatives.
• Identifying opportunities for influencer marketing and campaign amplification.

Strong collaboration enables the organization to reach broader audiences while maintaining a consistent brand voice.

Data-Driven Decision Making

Modern social media success depends on understanding audience behavior through analytics.

The Senior Social Media Strategist will work closely with the Marketing Analytics team to:

• Monitor campaign performance.
• Analyze engagement metrics.
• Identify content trends.
• Translate data into actionable recommendations.
• Continuously optimize future campaigns.

This analytical approach ensures that creative decisions are supported by measurable results.

Qualifications and Experience

The ideal candidate brings extensive experience in digital communications and online community management.

Applicants should have:

• At least eight years of experience managing large online communities.
• A strong portfolio demonstrating successful social media growth.
• Experience developing cross-platform content strategies.
• Expertise with social media management and analytics tools.
• Strong knowledge of current AI and computer science developments.
• Excellent written, verbal, and presentation skills.
• Experience collaborating with agencies and multidisciplinary teams.

Additional experience in influencer marketing, paid social advertising, or live event promotion is considered an advantage.

Compensation and Benefits

CodeAI offers a competitive compensation package with a salary ranging from $101,000 to $113,000, depending on qualifications and experience.

Employees also receive an attractive benefits package that includes:

• Five weeks of paid time off annually.
• A two-week winter office closure.
• Comprehensive medical, dental, and vision coverage.
• Retirement savings through a 403(b) plan.
• Annual professional development funding.
• Flexible remote work environment.
• Technology subsidy to support remote work.

These benefits reflect the organization’s commitment to employee well-being and professional growth.

Why This Opportunity Matters

As AI continues to reshape education and society, effective communication is essential for helping educators, students, and families understand its opportunities and challenges. The Senior Social Media Strategist plays a pivotal role in translating complex AI concepts into engaging, accessible content that inspires learning and broadens participation.

By combining strategic leadership, digital creativity, community engagement, and data-driven decision-making, this role directly supports CodeAI’s mission of making AI and computer science education available to every student.

For experienced communications professionals who are passionate about education, technology, and digital storytelling, this remote opportunity offers the chance to build meaningful global impact while shaping conversations about the future of learning.

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