Managing Director of Impact Media: Building Scalable Storytelling for ParentsTogether|Deadline 01 Aug 2026

Introduction

The Managing Director of Impact Media role at ParentsTogether represents a senior leadership position in modern digital communications, where media, advocacy, and audience growth intersect. The organization, which includes ParentsTogether Foundation, focuses on creating mission-driven content that reaches millions of parents through social-first storytelling and cross-platform engagement.

This role is designed for a strategic media leader capable of transforming complex social issues into compelling, culturally relevant content that resonates with everyday audiences, particularly parents who are not typically engaged by traditional news media.

Organizational Mission and Media Strategy

ParentsTogether operates as a multi-entity organization combining nonprofit advocacy, media production, and for-profit content operations. Its mission is to reach broad audiences with issue-driven storytelling that reflects the realities of parenting in today’s social, economic, and political environment.

Key organizational goals include:

• Expanding access to trustworthy, emotionally resonant content
• Reaching audiences outside traditional news consumption channels
• Using storytelling to address systemic issues affecting families
• Building scalable digital media ecosystems across platforms

The Managing Director of Impact Media plays a critical role in shaping how these goals are executed through content strategy and team leadership.

Role Overview and Strategic Responsibility

This position is both strategic and operational, requiring the ability to translate high-level vision into actionable execution plans. The Managing Director is responsible for building and managing a high-performing media operation that delivers consistent, scalable content across multiple formats.

Core responsibilities include:

• Translating organizational vision into structured content roadmaps
• Defining audience development strategies across digital platforms
• Building scalable content franchises and narrative systems
• Managing cross-functional content, production, and storytelling teams
• Ensuring performance accountability through data-driven metrics

This role requires a balance between creative leadership and operational discipline.

Strategic Planning and Execution

A central function of the role is converting abstract strategic goals into measurable execution plans.

Key responsibilities include:

• Developing content strategies aligned with organizational priorities
• Identifying target audiences and testing engagement approaches
• Creating structured roadmaps with milestones and performance indicators
• Partnering with executive leadership on funding and strategic alignment
• Evaluating and refining content strategies based on performance data

The role emphasizes experimentation and iterative development, using data to guide decision-making and content evolution.

Team Leadership and Operational Management

The Managing Director oversees multiple teams responsible for content creation, narrative development, and media production.

Key leadership responsibilities include:

• Managing and integrating cross-functional teams
• Setting clear editorial direction and performance expectations
• Coaching team leads and developing internal talent
• Building workflows and systems for scalable content production
• Ensuring accountability across production pipelines

A strong focus is placed on creating structured systems that allow teams to operate efficiently while maintaining creative agility.

Cross-Platform Media Strategy

The role requires deep understanding of modern digital media ecosystems, particularly social-first and mobile-first platforms.

Key focus areas include:

• Vertical video content production and distribution
• Social media engagement strategies across platforms
• Integration of email, SMS, and digital campaigns
• Audience growth through organic and paid channels
• Use of analytics and A/B testing for optimization

Success depends on the ability to build content that performs across multiple digital environments while maintaining narrative consistency.

Cross-Functional Collaboration

The Managing Director also serves as a bridge between different parts of the organization, ensuring alignment between impact-focused storytelling and broader media operations.

Responsibilities include:

• Aligning content strategy across multiple media properties
• Collaborating with leadership teams across organizational divisions
• Integrating narrative priorities into broader content ecosystems
• Resolving workflow and communication gaps between teams

This requires strong coordination skills and the ability to unify diverse creative and strategic functions.

Required Experience and Skills

Candidates for this role are expected to bring substantial leadership experience in digital media and content strategy.

Key qualifications include:

• Proven experience building or scaling digital media operations
• Strong background in audience growth and engagement strategies
• Expertise in social-first content production and distribution
• Experience managing multi-disciplinary creative teams
• Ability to translate strategy into operational execution

Additional desirable capabilities include:

• Familiarity with AI and emerging media technologies
• Experience running A/B testing and performance optimization
• Background in advocacy, storytelling, or mission-driven media

Leadership Attributes

The ideal candidate is expected to demonstrate:

• Entrepreneurial thinking and a growth mindset
• Strong people management and coaching abilities
• Comfort operating in fast-changing environments
• Ability to balance creative vision with operational discipline
• Commitment to inclusive and equity-driven storytelling

The role requires someone who can lead both strategy and execution while building systems that scale.

Compensation and Work Environment

The position offers a competitive salary range of approximately $180,000 to $215,000 annually, depending on experience. It is a fully remote role with flexible scheduling, requiring availability during core U.S. Eastern Time hours.

Additional benefits include:

• Health insurance with cost-sharing options
• Paid vacation and holiday time
• Retirement plan contributions
• Paid family and sick leave
• Flexible remote work arrangements

The structure reflects a commitment to employee well-being and operational flexibility.

Conclusion

The Managing Director of Impact Media role at ParentsTogether Foundation represents a high-impact leadership opportunity in the evolving field of digital storytelling and advocacy media.

By combining strategic planning, team leadership, and platform-native content expertise, this role is central to scaling mission-driven narratives that reach millions of parents across digital channels. It reflects a broader shift in media toward data-informed storytelling, audience-first content design, and cross-platform engagement strategies that influence both culture and public discourse.

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