Grafana Labs Remote Demand Generation Program Manager Opportunity | Earn Up to CAD 122,000 + RSUs

Grafana Labs is hiring a Demand Generation Program Manager for a fully remote global role, offering an opportunity for an experienced marketing professional to help transform how modern demand generation operates through AI-powered workflows, lifecycle marketing, and data-driven growth strategies.

This position is ideal for professionals with experience in B2B software marketing, demand generation, lifecycle campaigns, customer expansion programs, and marketing automation who want to work in a fast-growing technology company built around open-source innovation.

About Grafana Labs

Grafana Labs is the company behind the open observability platform used by millions of developers, engineers, and organizations worldwide. The company helps businesses monitor, understand, and optimize their applications and systems through data visualization, analytics, and observability solutions.

With more than 35 million users and over 7,000 customers, Grafana Labs supports organizations including major technology companies and enterprises that rely on its platform to improve reliability, resolve issues faster, and manage complex digital environments.

The company operates with a remote-first global culture focused on:

• Open-source innovation
• Collaboration and transparency
• Trust and autonomy
• Continuous improvement
• Meaningful technology solutions

Role Overview: Demand Generation Program Manager

The Demand Generation Program Manager will join Grafana Labs’ marketing team and help create growth opportunities throughout the customer journey.

The role focuses especially on existing customer growth, including expansion, cross-selling, and increasing product adoption among current users.

This is not a traditional campaign management position. Grafana Labs is looking for someone who can use artificial intelligence, automation, and data insights to redesign how demand generation teams operate.

The successful candidate will build scalable marketing systems, improve campaign performance, and create stronger connections between marketing activities and sales outcomes.

Key Responsibilities

Customer Lifecycle Demand Generation

The Program Manager will:

• Develop programs that drive customer expansion and product adoption.
• Create campaigns across email, web, in-app, events, and field marketing channels.
• Partner with sales and customer teams to improve account engagement.
• Support customer lifecycle strategies that generate measurable business growth.

AI-Powered Marketing Operations

A major focus of this role is using AI as a strategic advantage.

Responsibilities include:

• Building AI-driven workflows to automate marketing processes.
• Using AI tools to improve audience targeting, content creation, campaign testing, and quality checks.
• Developing scalable systems that increase team efficiency.
• Exploring new approaches to modern demand generation.

Multi-Channel Campaign Management

The role requires experience across different marketing channels, including:

• Email and lifecycle marketing
• Paid campaigns
• Events
• Website programs
• Outbound marketing initiatives

The successful candidate should be able to adapt quickly and improve campaigns across multiple platforms.

Data Analysis and Performance Measurement

The Program Manager will:

• Measure campaign effectiveness.
• Analyze pipeline impact.
• Create reports for leadership teams.
• Use data to identify successful strategies and improve performance.
• Make decisions based on measurable business outcomes.

Candidate Requirements

Grafana Labs is looking for candidates with:

• 5+ years of experience in demand generation, growth marketing, or lifecycle marketing.
• Experience working in a B2B software company.
• Experience managing campaigns across multiple channels.
• Knowledge of customer expansion and lifecycle marketing.
• Strong understanding of marketing automation and data analysis.
• Experience using AI tools to improve marketing operations.

Candidates should also have:

• Strong project management skills.
• Ability to work independently in a remote environment.
• Excellent communication skills.
• Experience collaborating with sales, product marketing, and operations teams.

Preferred Qualifications

Additional experience that would be valuable includes:

• Product-led growth (PLG) experience.
• Knowledge of open-source or developer-focused technology ecosystems.
• Experience with platforms such as Salesforce and Marketo.
• Familiarity with modern data tools such as BigQuery.
• Experience publishing or sharing insights about AI in marketing.

Salary and Benefits

For candidates based in Canada, the compensation range is:

CAD 101,000 – CAD 122,000 annually

The role also includes:

• Restricted Stock Units (RSUs)
• Global remote work flexibility
• 30 days annual leave
• Career development opportunities
• A high-trust working environment
• Transparent leadership and communication
• Collaboration with global technology professionals

Compensation may vary depending on location, experience, and qualifications.

Remote Work Opportunity

This is a:

• Fully remote global position
• Employment type: Full-time
• Category: Data & Analytics / Marketing Technology
• Location: Remote worldwide

Grafana Labs supports employees through a remote-first culture where teams collaborate across countries and time zones.

Why Join Grafana Labs?

Working at Grafana Labs offers professionals the chance to contribute to a company redefining modern marketing and technology operations.

Employees benefit from:

• Working with innovative AI-powered marketing systems.
• Joining a global technology organization.
• Building solutions used by millions of people.
• Growing within a rapidly expanding company.
• Being part of an open-source-driven culture.

Application Deadline

The position is currently open, and applications are being accepted through Grafana Labs’ careers portal.

Professionals with experience in demand generation, marketing automation, customer lifecycle growth, and AI-driven marketing strategies are encouraged to apply for this global remote opportunity.

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Disclaimer: Remote Job Opportunities (RJO) is not the organization offering this opportunity. For any inquiries, please contact the responsible organization directly. Please do not send your applications to RJO, as we are unable to process them. Due to the high volume of  emails we receive daily, we may not be able to respond to all inquiries. Thank you for your understanding.