Girls on the Run is calling for a Digital Marketing Manager|Salary: $62K–$70K/year
A Digital Marketing Manager in the nonprofit sector plays a central role in shaping how organizations connect with supporters, volunteers, and donors online. In mission-driven organizations like Girls on the Run, this role combines marketing strategy, storytelling, and data analysis to expand reach and deepen engagement.
Unlike purely commercial marketing roles, nonprofit digital marketing focuses on awareness, participation, and social impact rather than sales.
Role Overview and Purpose
The Digital Marketing Manager is responsible for developing and executing online strategies that grow an organization’s audience and strengthen its brand presence.
At organizations such as Girls on the Run, the role supports programs that empower girls through physical activity and personal development.
Key objectives include:
- Increasing participant and volunteer engagement
- Strengthening brand awareness and loyalty
- Supporting fundraising and partner campaigns
- Driving traffic to websites and digital platforms
- Improving conversion rates across campaigns
The role is highly collaborative, working closely with communications, partnerships, and program teams.
Core Responsibilities
This position combines multiple areas of digital marketing, from content creation to analytics and advertising.
Main responsibilities typically include:
- Developing and managing digital marketing strategies
- Running paid advertising campaigns (Google Ads, Meta ads, etc.)
- Managing email marketing and automation workflows
- Overseeing SEO and website performance
- Creating and distributing content across digital platforms
- Managing social media strategy and engagement
- Building landing pages and campaign funnels
- Analyzing performance metrics and reporting results
The role is both creative and analytical, requiring constant optimization based on data.
Key Skills and Competencies
A strong Digital Marketing Manager must balance storytelling ability with technical marketing expertise.
Essential skills include:
- Content writing and digital storytelling
- SEO and keyword research
- Paid media campaign management (SEM, PPC)
- Email marketing strategy and segmentation
- Social media management and community engagement
- Data analysis and performance reporting
- A/B testing and conversion optimization
Soft skills are equally important:
- Strong collaboration and communication
- Project management and organization
- Creativity and strategic thinking
- Adaptability in fast-paced environments
- Passion for mission-driven work
Tools and Platforms Commonly Used
Digital marketing in nonprofits relies heavily on technology platforms that track performance and automate outreach.
Common tools include:
- Google Analytics and Google Tag Manager
- Meta Ads Manager and Google Ads
- Email platforms like Mailchimp or HubSpot
- WordPress for website management
- Canva or Adobe Suite for design
- CRM systems for donor and supporter tracking
- Social media scheduling tools
Familiarity with these tools is often required or strongly preferred.
Experience Requirements
Most nonprofit Digital Marketing Manager roles require several years of professional experience in marketing or communications.
Typical expectations include:
- 5+ years in digital marketing or communications roles
- Experience managing campaigns across multiple platforms
- Proven success in increasing engagement or conversions
- Background in nonprofit, youth development, or education (preferred)
- Experience managing cross-functional projects
Candidates are expected to demonstrate measurable results from past campaigns, such as increased email engagement or social media growth.
What Makes Nonprofit Digital Marketing Unique
Digital marketing in nonprofits differs significantly from corporate environments. The focus is less on direct revenue and more on mission impact.
Key differences include:
- Emphasis on storytelling and emotional engagement
- Campaigns designed to drive participation and awareness
- Multi-stakeholder audiences (donors, volunteers, participants)
- Limited budgets requiring high efficiency
- Strong alignment with values like equity and inclusion
For example, at Girls on the Run, campaigns are designed not only to attract participants but also to inspire confidence and empowerment in young girls.
Remote Work Expectations
Many nonprofit digital marketing roles are fully remote, requiring strong independence and communication skills.
Key expectations include:
- Managing campaigns without in-person supervision
- Collaborating across departments virtually
- Delivering consistent content across time zones
- Staying organized with multiple simultaneous projects
- Reporting results clearly to leadership teams
Occasional in-person meetings or conferences may still be required for team alignment and collaboration.
Application Strategy
To stand out, candidates should demonstrate both technical skills and mission alignment.
A strong application should highlight:
- Successful digital campaigns and measurable results
- Experience with SEO, paid ads, and email marketing
- Social media growth or engagement achievements
- Writing samples or content portfolios
- Experience working with nonprofit or mission-driven organizations
A strong cover letter should clearly connect the candidate’s digital marketing experience to the organization’s mission and audience.
Career Growth Opportunities
Digital Marketing Manager roles often lead to advanced leadership positions in communications and marketing.
Possible career paths include:
- Director of Digital Marketing
- Chief Marketing Officer (CMO) in nonprofit or social enterprise
- Communications Director
- Growth or Engagement Strategist
- Marketing Consultant for mission-driven organizations
This career path is especially strong for professionals who enjoy combining creativity with measurable impact.
Final Thoughts
A Digital Marketing Manager role in a nonprofit organization like Girls on the Run offers a unique opportunity to use marketing skills for social good. It blends strategy, storytelling, and data-driven decision-making to support programs that empower communities.
For professionals passionate about digital communication and mission-driven work, this role provides both career growth and meaningful impact.
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Disclaimer: Remote Job Opportunities (RJO) is not the hiring organization. For any inquiries, please contact the responsible organization directly. Please do not send your applications to RJO, as we are unable to process them. Due to the high volume of emails we receive daily, we may not be able to respond to all inquiries. Thank you for your understanding.
