Animal Equality is inviting applications for a Social Media Strategist position for creative professionals passionate about digital storytelling, audience engagement, and mission-driven communication. This fully remote opportunity is ideal for an experienced social media professional who can develop impactful content strategies, grow online communities, and use digital platforms to inspire action for animal protection.
The successful candidate will join Animal Equality’s communications team and play a key role in expanding the organization’s digital presence across platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, Reddit, Threads, and X/Twitter.
Remote Social Media Strategist Opportunity at Animal Equality
The Social Media Strategist will be responsible for creating engaging, platform-specific content that increases awareness, strengthens community connections, and encourages supporters to take meaningful action.
This is a full-time remote position based in the United States with a salary range of $58,000 to $62,000 per year. The role includes a comprehensive benefits package, including health, dental, and vision insurance, paid leave, vacation benefits, sick time, retirement contributions, and a monthly internet stipend for remote work.
Animal Equality is seeking someone who understands how digital platforms operate differently and can adapt content strategies to maximize reach and engagement.
Key Responsibilities of the Social Media Strategist
The selected candidate will support Animal Equality’s mission by developing and implementing innovative social media strategies.
Key responsibilities include:
- Creating platform-native content strategies for Instagram, TikTok, Facebook, YouTube, LinkedIn, Reddit, Threads, and X/Twitter.
- Developing social media calendars alongside communications and marketing teams.
- Identifying emerging trends, algorithm changes, and audience behaviors.
- Producing engaging social media content including captions, videos, reels, stories, threads, and graphics concepts.
- Monitoring analytics and using data insights to improve content performance.
- Supporting online community management by responding to comments and messages.
- Collaborating with designers, campaign teams, investigators, and digital specialists.
- Identifying opportunities to work with influencers, creators, and partner organizations.
- Creating educational and emotionally compelling content around animal protection issues.
The role requires a balance of creativity and analytical thinking, allowing the successful candidate to combine storytelling skills with performance measurement.
Skills and Experience Required
Animal Equality is looking for a candidate with strong experience in digital communications and social media management.
Applicants should have:
- At least three years of hands-on social media experience.
- Experience managing social media channels for a brand, nonprofit, or mission-driven organization.
- Strong knowledge of major social media platforms and their audiences.
- Demonstrated success growing online communities and improving engagement.
- Experience creating short-form video content.
- Ability to analyze social media data and turn insights into strategy.
- Understanding of paid social media promotion and audience targeting.
- Familiarity with Canva and digital content creation tools.
- Strong copywriting skills and the ability to create content that captures attention.
- Ability to manage multiple projects and meet deadlines.
Candidates should also be comfortable appearing on camera when needed for educational videos, campaigns, behind-the-scenes content, and trend-based social media posts.
Work With a Global Animal Protection Organization
Animal Equality is an international organization dedicated to protecting animals and creating a world where all animals are treated with compassion and respect.
The Social Media Strategist will help communicate important campaigns, investigations, and educational initiatives to a global audience. The position requires someone who can transform complex topics into accessible stories that connect with people online.
Working in this role provides an opportunity to combine digital marketing expertise with meaningful advocacy work.
Salary and Employee Benefits
Animal Equality offers competitive compensation and benefits for the Social Media Strategist position.
The successful candidate will receive:
- Annual salary of $58,000–$62,000.
- Employer-covered health, dental, and vision insurance.
- Paid childcare leave.
- Generous vacation package.
- Paid sick leave.
- One paid volunteer day annually.
- Two floating holidays.
- Monthly remote work internet allowance.
- 401(k) retirement plan with employer contribution.
These benefits support employee wellbeing while allowing team members to contribute to important global advocacy efforts.
Who Should Apply?
This opportunity is suitable for social media professionals, digital marketers, content strategists, communications specialists, and nonprofit communications experts who want to use their skills for social impact.
Ideal candidates are creative thinkers who understand online audiences, enjoy experimenting with new content formats, and can develop strategies that increase visibility and engagement.
Applicants should also be comfortable working independently in a remote environment while collaborating with teams across different departments.
Application Details
Applications are open until the position is filled. Candidates must currently be authorized to work full-time in the United States.
The Social Media Strategist role offers an opportunity to build powerful digital campaigns while supporting a global movement focused on animal protection.
Professionals with experience in social media growth, storytelling, content creation, and digital strategy are encouraged to apply for this remote opportunity with Animal Equality.
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Disclaimer: Remote Job Opportunities (RJO) is not the organization offering this opportunity. For any inquiries, please contact the responsible organization directly. Please do not send your applications to RJO, as we are unable to process them. Due to the high volume of emails we receive daily, we may not be able to respond to all inquiries. Thank you for your understanding.
