Sporty Group Hiring Remote Performance Marketing Lead to Shape African Growth Strategy – 2026

African digital markets are experiencing rapid growth, creating new opportunities for experienced marketing professionals who understand how to combine data, technology, media, and customer acquisition. Sporty Group is seeking a Performance Marketing Lead – African Markets, a senior remote position focused on developing and leading performance marketing strategy across the continent.

The opportunity is designed for an experienced marketing professional who can think strategically, work across multiple markets, and translate complex performance data into decisions that support sustainable business growth.

Remote Performance Marketing Leadership Opportunity

The Performance Marketing Lead will serve as the strategic architect of Sporty Group’s regional growth engine across African markets. Rather than focusing primarily on daily campaign execution, the successful candidate will establish the broader vision, frameworks, investment priorities, and scaling strategy for performance marketing.

This makes the position particularly relevant for professionals who have progressed beyond hands-on campaign management and are ready to influence marketing direction at a regional and executive level.

The role is listed as Remote – Global, allowing qualified professionals to work remotely while contributing to marketing initiatives across multiple African markets.

Key Responsibilities

The successful candidate will take ownership of several strategic areas, including:

• Defining the overall marketing vision and growth strategy for African markets.
• Prioritising markets and determining channel strategies and investment allocation.
• Developing long-term performance marketing and scaling roadmaps.
• Providing strategic oversight across paid acquisition channels.
• Supporting brand-building initiatives across traditional and digital media.
• Evaluating market dynamics, competitors, and user behaviour.
• Identifying high-value opportunities for growth.
• Turning analytics and performance data into actionable investment strategies.
• Working closely with brand, product, media, analytics, and creative teams.
• Advising executive leadership on marketing performance and future opportunities.

The role therefore requires someone who can connect marketing strategy with commercial outcomes rather than simply managing individual advertising campaigns.

Paid Media and Brand Strategy

A major component of the position is establishing a coherent approach to both performance and brand marketing.

The Performance Marketing Lead will oversee strategic direction across platforms such as Google Ads, Meta, TikTok, programmatic advertising, affiliates, and mobile DSPs. The successful candidate will be expected to understand how these channels work together and how investments can be optimised across an overall portfolio.

The role also includes collaboration around above-the-line advertising, out-of-home (OOH), digital out-of-home (DOOH), public relations, and large-scale media partnerships.

This combination means applicants should understand that successful growth is not exclusively about short-term acquisition. Building recognition, trust, and a consistent brand presence across important African markets will also be part of the strategic challenge.

Skills and Experience Required

Sporty Group is looking for candidates with at least five years of experience in performance marketing or user acquisition.

Strong knowledge of major performance marketing platforms is important, alongside an advanced analytical mindset. Candidates should be able to examine data, identify meaningful trends, and turn those insights into strategic decisions.

Applicants should also have a solid understanding of:

• Paid media.
• Digital marketing funnels.
• Attribution.
• User acquisition.
• Marketing analytics.
• Project management.
• Cross-functional collaboration.
• Strategic investment planning.

Fluency in English is expected, while French or Portuguese would be an advantage for professionals working across diverse African markets.

Technology and Analytical Expertise

The role has a strong technology and analytics component. Candidates with experience using tools such as Google Analytics, AppsFlyer, Adjust, Singular, or Kochava may be particularly well suited.

Experience with business intelligence platforms including Metabase, Tableau, or Power BI is also relevant.

Professionals who have worked with market research tools, competitor audits, web acquisition, and app acquisition will be able to demonstrate valuable experience for this position.

Experience in finance, gaming, or other highly regulated digital industries would be an additional advantage.

Why This Opportunity Stands Out

One of the strongest features of this position is its regional scope. Instead of concentrating on one country, the successful candidate will help shape growth across African markets with different consumer behaviours, competitive landscapes, digital ecosystems, and levels of market maturity.

This creates an opportunity for an experienced marketing leader to influence how a growing organisation approaches customer acquisition and investment across the continent.

The position could be particularly attractive to professionals who enjoy working in fast-moving environments and are comfortable balancing strategic planning with data-driven decision-making.

How to Apply

Interested professionals are encouraged to apply through the employer’s careers process. The listing states that applications are reviewed by a member of the recruitment team and that the company aims to respond within 48 hours.

The position is advertised as remote and global, under the Marketing category. Candidates should carefully review the application requirements and demonstrate their experience in performance marketing, user acquisition, analytics, paid media, and regional growth strategy.

For experienced marketing professionals looking to take on a senior strategic role with responsibility for African markets, the Performance Marketing Lead – African Markets opportunity offers a chance to contribute to a high-growth digital environment while working remotely.

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