ActionAid USA Seeks Fundraising Consultants for Two $18,000 Market and Digital Assessments

ActionAid USA is seeking qualified U.S.-based consulting firms to conduct two strategic assessments focused on strengthening its individual giving and digital fundraising capabilities. Each consultancy has an available budget of $12,000–$18,000, inclusive of fees and expenses, and is expected to be completed within one month of contract award.

The opportunities are particularly relevant to consulting firms with expertise in fundraising strategy, philanthropic market analysis, digital fundraising, donor acquisition, technology ecosystems, financial modelling and organizational readiness.

About ActionAid USA

ActionAid USA is a U.S.-based 501(c)(3) organization and part of the ActionAid International Federation.

The organization works to advance women’s rights, social justice and human rights around the world. It has developed a strong institutional funding base, alongside growing major gifts and regular giving programmes.

ActionAid USA is now exploring ways to strengthen its individual giving capabilities and increase unrestricted income through sustainable donor growth.

The two consultancy opportunities address different but connected aspects of this objective.

Consultancy 1: US Individual Giving Market Scoping Assessment

The first consultancy will assess whether there is a viable opportunity for ActionAid USA to significantly expand its individual giving programme within the highly competitive U.S. fundraising market.

The selected consultant will examine:

• The current U.S. individual giving landscape.
• Donor behaviour and fundraising trends.
• Competitive dynamics within the philanthropic sector.
• Comparable organizations and their successful fundraising models.
• ActionAid USA’s organizational readiness.
• Brand and market positioning.
• Existing fundraising capacity.
• Digital presence and opportunities.
• Potential risks and challenges.
• Realistic pathways for market entry and long-term growth.

The assessment is intended to help ActionAid USA determine whether investing in a larger individual giving programme would be financially and strategically viable.

Financial Modelling and Investment Scenarios

A major component of the individual giving assessment will be the development of a high-level financial model.

The consultant will be expected to estimate:

• Investment requirements for at least the first three years.
• Recommended staffing and operational costs.
• Donor acquisition costs.
• Expected growth assumptions.
• Revenue projections.
• Conservative, moderate and ambitious scenarios.
• Potential timelines for sustainability or return on investment.

This financial analysis will allow ActionAid USA to make informed decisions about the scale and pace of potential investment.

Deliverables for the Market Assessment

The selected consultant will produce a comprehensive final report containing:

• Executive summary.
• U.S. individual giving market assessment.
• Organizational readiness analysis.
• Competitive benchmarking.
• Financial modelling and investment scenarios.
• Key risks and success factors.
• Strategic recommendations.
• Phased implementation roadmap.
• Project workplan and methodology.

The engagement will also include a presentation of findings to ActionAid USA and ActionAid International leadership and staff.

Consultancy 2: US Digital Fundraising Ecosystem Assessment

The second consultancy focuses specifically on ActionAid USA’s digital fundraising ecosystem.

The assessment will examine whether the organization’s current technology, data, content and donor experiences can effectively support donor acquisition, conversion and retention.

The ultimate objective is to determine how ActionAid USA can increase unrestricted income through sustainable growth in regular giving.

The consultant will assess three major areas.

Digital Fundraising Platform Ecosystem

The assessment will examine how effectively ActionAid USA’s technology infrastructure supports fundraising growth.

This includes reviewing:

• CRM capabilities and data structures.
• System integrations.
• Donation platforms.
• Payment gateway performance.
• Website fundraising functionality.
• Email and marketing automation.
• Overall technology architecture.
• Scalability and integration effectiveness.

The consultant will identify technology gaps, risks and opportunities and provide prioritized recommendations.

Donor Data, Automation and Insights

The second area will focus on how effectively ActionAid USA manages and uses donor data.

The assessment will consider:

• Data management practices.
• Marketing automation.
• Personalization capabilities.
• Reporting systems.
• Analytics.
• Tracking capabilities.
• Data segmentation opportunities.

The consultant will produce a current-state capability assessment and identify practical improvements that could strengthen fundraising decision-making.

Digital Content and Donor Experience

The third component will examine the organization’s digital donor journey from acquisition through retention.

The consultant will assess:

• Website fundraising content.
• Donation and conversion journeys.
• Email fundraising communications.
• Organic social media fundraising.
• Paid social media fundraising.
• Donation forms.
• Payment and checkout experiences.
• Content production processes.

The resulting analysis should identify opportunities to improve donor conversion, engagement and retention.

Consultant Requirements

Both consultancies are intended for experienced firms with relevant sector expertise.

Proposals should demonstrate:

• Relevant consulting experience.
• Experience conducting fundraising or market assessments.
• Understanding of the U.S. philanthropic landscape.
• Strong research and analytical methodology.
• Experience with strategic planning.
• Financial modelling expertise for the individual giving assessment.
• Digital technology and fundraising ecosystem expertise for the digital assessment.
• Examples of comparable assignments.
• A qualified project team.
• A realistic one-month workplan.
• Strong value for money.

Each proposal must also include two to three client references.

Budget and Timeline

Both assignments have an available budget of USD $12,000–$18,000, inclusive of all fees and expenses.

Each project is expected to begin following contract award and be completed within one month.

This compressed timeframe means consultants will need to demonstrate a focused methodology, clear deliverables and the capacity to conduct research and analysis efficiently.

How to Apply

Consulting firms interested in either opportunity should submit their proposal in PDF format to jobs.usa@actionaid.org.

For the individual giving assessment, the email subject should be:

“Individual Giving Market Scoping Proposal.”

For the digital fundraising assessment, the subject should be:

“Digital Fundraising Assessment Proposal.”

Proposals should include:

• Firm overview and relevant experience.
• Proposed methodology and workplan.
• Project team and roles.
• Examples of similar engagements.
• Proposed timeline.
• Budget and fee structure.
• Two to three client references.

Who Should Consider These Opportunities?

These consultancies could be particularly relevant to firms specializing in:

• Nonprofit fundraising strategy.
• Individual giving.
• Philanthropic market research.
• Digital fundraising.
• Donor acquisition and retention.
• CRM and fundraising technology.
• Financial modelling.
• Strategic planning.
• Organizational readiness assessments.
• Digital donor experience.
• Marketing automation and analytics.

The two assignments offer consultants an opportunity to help an international development organization make important decisions about fundraising investment, technology and long-term unrestricted income growth.

With both projects carrying budgets of up to $18,000 and requiring completion within one month, experienced consulting firms with the appropriate expertise are encouraged to prepare focused, evidence-based proposals and demonstrate their ability to deliver practical recommendations within the required timeframe.

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